Brandon Exchange is Evolving: What's New in 2026
Brandon Exchange continues to evolve — and shoppers are at the center of it all. Following a transformative 2025 that introduced new retail options and refreshed, modernized store designs, 2026 is posed to elevate the experience even further.
EXPLORE 2025 RETAILER UPDATES HERE
A Revitalized Restaurant Courtyard & Eatery Plaza
Shoppers will soon notice bold steps at Brandon Exchange to modernize, re-energize, and offer fresh new gathering spaces to relax between stores, meet friends for coffee, or soak up the Florida sunshine. Throughout this transformation, restaurants and stores will remain open, so shoppers can continue enjoying their favorite shops and dining spots while experiencing the upgrades. These renderings offer a glimpse of what’s to come.
A true destination in itself, Dick’s House of Sport offers over 125,000 square feet of gear, apparel, and interactive experiences—including sport cages, a climbing wall, and outdoor field space. Whether you’re testing the latest equipment, learning a new skill, or just exploring, this flagship location brings sports and fun to life like never before.
Foot Locker returns with an expanded space and bold new design, discover the latest sneakers, curated streetwear, and must-have releases. A refreshed experience every sneakerhead will love!
Hollister unveiled its sleek new store design, bringing California-cool style into a modern retail environment that feels fresh and effortless. The updated layout and contemporary aesthetic make browsing and shopping a breeze, perfectly capturing the brand’s iconic vibe while offering a new, elevated in-store experience.
Pop Mart brings vibrant collectible art toys and creative finds to Brandon Exchange. Part retail, part gallery, and entirely unique, this colorful destination invites shoppers to explore, collect, and be inspired by whimsical art and innovative designs unlike anything else in the area.
Sleep Number is now open in a refreshed space with personalized sleep technology. Discover innovative beds and solutions tailored just for you—restful nights start here!
Journeys is officially back and better than ever! After a complete store renovation, the newly refreshed space is now open—featuring an exciting new look you won’t want to miss. Come check them out and experience the upgrade for yourself!
Coming Soon: What’s next in 2026 and beyond
The transformation doesn't stop here. Several exciting retailers are preparing to open their doors in the months ahead.
True Religion - Opening Summer 2026
Shoppers can look forward to the brand’s iconic denim, bold stitching, and signature streetwear-inspired styles, including jeans, apparel, and accessories. Stay tuned for more details as we get ready to welcome True Religion to Brandon Exchange.
Designers Closet – Opening Summer 2026
Designers Closet arrives this summer near Dick’s House of Sport, bringing a curated mix of trendy apparel, footwear, and accessories. Shoppers can expect fashion-forward styles and statement pieces perfect for updating any wardrobe.
Ben’s Pizza – Opening Summer 2026
Ben's Pizza is bringing its family-owned, New York–style pizza with an Italian twist to Brandon Exchange. Founded in 2022 by father-and-son duo Eduardo and Erick Passo, the popular slice shop is known for favorites like Classic Cheese and Pepperoni Char Cup, offering shoppers a fresh, flavorful new dining option at the center.
Primark – Future Opening
And here's the news everyone's been waiting for: Primark is coming to Brandon Exchange! The international fashion and home goods destination will open its first Tampa Bay location in the former Dick's Sporting Goods space. This is one of the most anticipated retail openings in the region—and it's coming here first.
More stores. More dining. More experiences.
With the redesigned courtyard and plaza, new indoor & outdoor gathering spaces, and a growing lineup of retailers and restaurants, Brandon Exchange is becoming a place that feels more connected, more social, and more exciting every time you visit.
And the best part? This is just the beginning.
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